In February, TRADER Corp. revealed a new dealership website platform it advertised being built “by Canadians, for Canadians,” as part of its vision to be responsive to feedback from customers across the country. At the time of launch, David McMinn, ... [Read More]

It’s another value retention record. Canadian Black Book’s CBB Used Vehicle Retention Index market average for August set a new record for two- to six-year-old vehicles at 107.2. That is a gain of 3.7 points from last year at the ... [Read More]

Maria Soklis says automotive industry leaders believe in the importance of supporting their local communities. “Today, we had the opportunity to do just that — leading by example — to help build homes for Canadian families who need a little ... [Read More]

Loyal service customers are extremely profitable. Not only do these customers spend their time and money in the service bay, but 55% of used car buyers who service at a dealership will buy their next vehicle there. Although price and ... [Read More]

Part II of this feature answers this question: Where do you focus your marketing? Here are two approaches to consider, plus more details on marketing trends, creating a brand and managing online reputation.  Approach 1: Email marketing What is one ... [Read More]

The auto retail world is changing at a rapid pace. It’s hard to keep up. Connectivity and mobility trends. Subscription services. Digital retailing and more. The list goes on. That’s why Auto Remarketing Canada talked to a few experts across ... [Read More]

Jason Smith describes The Kids with Cancer Society’s role in the lives of thousands of Albertans every year as crucial. Smith is president of the Edmonton-based automotive group Go Auto, and since July 1 the company has donated $10 to ... [Read More]

When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of ... [Read More]

After reporting all-time records in May, the Nissan and Infiniti brands in Canada achieved that mark again in August.   The Nissan brand moved 1,594 certified units in August, up from 1,293 a year ago. Through eight months, Nissan has sold ... [Read More]

CARFAX Canada says that its VIN Scan product will now help power Inovatec Systems Corp.’s cloud-based lending software products. Through that partnership, users of Inovatec Systems — a provider of cloud-based software products for automotive and equipment financing institutions — ... [Read More]