Facebook Marketplace enhances vehicle shopping category in Canada, UK markets
Wednesday, May. 16, 2018, 06:09 PM
Auto Remarketing Canada Staff
Facebook Marketplace has grown its vehicles category for buying and selling used cars online in both Canada and the United Kingdom. Car buyers on Facebook in the two markets can now browse used-car inventory from automotive dealers through Facebook Marketplace listing partners Strathcom ... [Read More]
Why Canadian institutions leverage US auto ABS market
Monday, May. 14, 2018, 07:41 PM
Auto Remarketing Canada Staff
The U.S. financial market might become an even more important catalyst for car sales in Canada, too. As Canadian auto sales have been on the rise, two of the Big Six Canadian banks have turned to the U.S. term asset-backed ... [Read More]
VW Canada reaches CPO vehicle sales record
Thursday, May. 10, 2018, 02:07 PM
Joe Overby, Senior Editor
Volkswagen Canada had its strongest month ever for certified pre-owned sales, moving 2,016 CPO units in April, according to the automaker. This was up 52.6 percent over April 2017 sales. This followed March sales of 1,686 CPO units, which beat ... [Read More]
Buyers pony up extra cash for used vehicles in April
Thursday, May. 10, 2018, 01:03 PM
Auto Remarketing Canada Staff
The Canadian buyers who did make a used-vehicle purchase in April evidently weren’t afraid of the price tag. Despite a month that saw unpredictable weather across Canada keeping many used-vehicle buyers from showrooms, the top 10 funded used vehicles in ... [Read More]
Canadian car owners value performance above aesthetics
Wednesday, May. 9, 2018, 03:55 PM
Auto Remarketing Canada Staff
Along with keeping their cars performing well, most Canadian car owners are looking to ensure their cars last a long time, as well, according to a recent survey. A CarGurus survey released Wednesday shows what Canadians prioritize most when it comes to ... [Read More]
Cox Automotive Canada now offers Dealer.com advertising solution
Thursday, May. 3, 2018, 03:29 PM
Auto Remarketing Canada Staff
Dealer.com's advertising solution is now available through Cox Automotive Canada. The company announced earlier this week that Cox Automotive Canada can launch the full capability of the integrated platform across the Canadian market. Through the Dealer.com digital advertising solution, dealers ... [Read More]
3 podcasts from AR Canada Conference, Women & Automotive
Thursday, May. 3, 2018, 03:09 PM
Auto Remarketing Canada Staff
If you missed out on the Auto Remarketing Canada Conference or Women & Automotive Canadian Leadership Forum events this spring (or just want to re-live the excitement), here are three episodes of the Auto Remarketing Podcasts recorded at those events ... [Read More]
TRADER launches in-market car shopper data advertising solution across Canada
Thursday, May. 3, 2018, 02:47 PM
Auto Remarketing Canada Staff
Dealers looking to drive performance and optimize their automotive advertising efforts across Canada can now take advantage of in-market car shopper data and behavior insights from autoTRADER.ca. in a new way. TRADER Corp. announced Monday the national launch of TRFFK powered by ... [Read More]
3 missed connections facing Canadian dealers
Tuesday, May. 1, 2018, 06:04 PM
Joe Overby, Senior Editor
The term “missed connection” is often associated with airport hassles and personal ads in the newspaper (well, maybe on smartphone apps, these days). But it may also apply to squandered opportunities for dealers to reach car shoppers. And a new report ... [Read More]
PODCAST: Why consumers leave dealer lots
Monday, Apr. 30, 2018, 08:47 PM
Auto Remarketing Staff
Why do consumers sometimes leave dealership lots without buying a vehicle? Why do some customers just show up unexpectedly and buy a car? Drew Harden, the manager of research and insights at CARPROOF, is our guest this week and answers ... [Read More]