TORONTO -

Canadian dealers now have another way of verifying incentive levels and other financing data associated with a vehicle a potential buyer is considering.

This week, Reynolds and Reynolds Canada and Motoinsight announced an agreement that will enable dealers that use the Reynolds ERA-IGNITE dealership management system (DMS) to seamlessly access Motoinsight’s automotive data for customer incentives in the Canadian marketplace.

Executives highlighted the Motoinsight data will help ensure that dealers operating on ERA-IGNITE will have timely access to the latest information for vehicle residual values, standard financing rates and vehicle incentives when working with a customer on a vehicle purchase or lease agreement.

Reynolds is a leading provider of automobile dealership software, services and forms. Motoinsight is one of the Canadian market leader for automotive data, technology and digital retailing solutions.

“We are truly excited about the relationship and the opportunity to work with Reynolds,” Motoinsight president Radek Garbowski said.

“Canadian retail automotive lending programs can often be difficult to decipher. We understand how important it is that dealers have timely access to accurate and easy-to-understand incentive data when working a deal,” Garbowski continued.

The companies went on to mention that Motoinsight’s finance company-based, market data combined with the strength of Reynolds’ ERA-IGNITE DMS platform can help dealers to structure a deal for a consumer quickly, precisely, and with confidence.

“Motoinsight is a leader in the industry and a company with deep experience in this market,” said Bob Schaefer, vice president of OEM relations and data services at Reynolds.

“Adding reliable access to this data is one more step for Reynolds in helping automotive retailers improve how their businesses operate and how they deliver a rewarding retail experience to their customers, Schaefer went on to say.