DAYTON, Ohio -

A dealership software company with a significant presence in the United States is looking to broaden its footprint to the North.

Reynolds and Reynolds recently announced a new partnership in Canada with DealerCorp Solutions, a software company with a focus on developing high-quality cloud applications for the automotive industry.

With this partnership, Reynolds said it will become a licensed reseller of DealerCorp’s primary product — deskit.

Executives highlighted that deskit is a digital retailing solution that can enable dealers to desk a deal and present sales and F&I options on any screen, including wall-mounted screens, kiosks, tablets and personal computers.

“Our new partnership with DealerCorp Solutions, and specifically our ability to now offer deskit to our dealer partners, signifies Reynolds’ commitment to developing a start-to-finish digital retailing process for automotive retailers,” said Lance Alverson, area vice president of sales at Reynolds.

“Deskit’s functionality perfectly complements Reynolds’ eWorkflow solution for our ERA-IGNITE customers, bringing modern desking to dealers’ fingertips,” Alverson continued in a news release.

“The value in fully involving a customer in the sales process and turning them into an active participant cannot be overstated,” Alverson went on to say. “It changes their posture from defensive to proactive, which makes a world of difference in both the showroom and in the F&I office. This is exactly the transformation that deskit makes possible.”

Reynolds also mentioned an accompanying optical character recognition (OCR) solution — stockit — will also be available.

Executives explained that stockit reads dealership inventory invoices and automatically uploads them to deskit, reducing vehicle entry time to minutes and allowing any authorized employee at the dealership to perform the task.

“We’re excited about this partnership and the opportunity it represents to reach a whole new host of dealerships,” DealerCorp chief executive officer and co-founder Gordon Leach said. “Our core mantra is simple: Make the buying experience better by giving customers the sales process they want, and in so doing future-proof the business.

“Deskit does all of the above, enabling a modern retailing approach that leads to higher gross and happier customers,” Leach went on to say.