Subaru Canada and Safe-Guard Products International announced a multi-year partnership this week that’s designed to broaden the automaker’s vehicle protection programs throughout Canada.

As part of the partnership, Safe-Guard — which is a platform provider of private-label protection products in the automotive, RV, marine and powersports industries — will take on administration of the Subaru Protection Plan portfolio. That includes Subaru Canada’s existing protection programs and products.

The partnership will begin a phased rollout on June 1. During the first phase, Safe-Guard will take on responsibilities for the Subaru Protection Plan program, including vehicle service contracts, certified pre-owned and prepaid maintenance.

The second phase is slated to begin late this year, during which Safe-Guard will take on ancillary protection products like tire and wheel protection.

“This partnership represents a significant milestone in our ongoing commitment to delivering exceptional value and peace of mind to our customers,” Subaru Canada vice president of sales Floyd Jones said in a news release. “Our collaboration with Safe-Guard serves as a testament to our dedication to enhancing our customers’ experience, providing them with heightened security and confidence on every journey.”

Safe-Guard Canada general manager Michel Archambault said, “We are proud to partner with Subaru Canada. Their trust in our expertise highlights the strong relationship between our companies. The unwavering consumer and dealer loyalty towards Subaru is a remarkable foundation upon which we will continue to innovate and elevate customer experiences.”

Safe-Guard CEO David Pryor added: “Our alliance with Subaru Canada is more than a partnership; it’s a mutual commitment to redefining standards in customer protection. We are devoted to crafting protection solutions that not only meet but exceed the evolving needs of Subaru’s discerning customers, ensuring they remain confident and protected at every turn.”