At the start of the school year, Toyota Canada is helping make sure students get their days off to a good start.

The automaker donated $100,000 to Breakfast Club of Canada’s nationwide movement to increase access to quality school breakfast programs.

In a news release, Toyota noted the cost of living is rising and many Canadians struggle with limited resources, which too often creates food insecurity that significantly impacts those who need it most — schoolchildren.

Breakfast Club of Canada is committed to supporting families by providing nutritious breakfast programs for children. The organization estimated there are more than 800,000 children who need its support in nearly 3,000 schools throughout Canada.

“When we think about equal opportunity and access for today’s youngest generation, it really starts with that first meal in the morning,” Toyota Canada vice president of corporate services and chief financial officer Leslie Miller said in a news release. “Sending a child to school knowing they will have access to nutritious food lightens the load for families and helps provide a stable learning environment in which every child can thrive. So, we’re proud to join Breakfast Club of Canada in its mission.”

Toyota Canada said it has expanded its nationwide effort to address food security in recent years. Partnering with Breakfast Club of Canada, the company said, expands its commitment to invest in the success of Canada’s youngest generation.

Breakfast Club of Canada director of corporate and community giving Paul Lethbridge said Toyota’s support “is crucial in helping children begin their day with a nutritious breakfast, and its commitment will have a meaningful and lasting impact on their lives.”

Breakfast Club of Canada, which will celebrate its 30th anniversary this fall, is Canada’s only national school food delivery organization.

Subaru Canada extends outdoors programs

Subaru Canada is extending its program to celebrate the nation’s parks and wilderness areas for a fourth year.

The company’s Adventure On Parks program includes the Subaru Adventure On Hidden Gems Contest, an ongoing partnership of various provincial parks through the support of their Ambassador Programs, the Parks Canada Family/Group Discovery Pass incentive and the Leave No Trace Pledge.

The third annual Adventure On Photo Contest, which runs through Sept. 30, offers a grand prize, four secondary prizes and 60 additional prizes totaling more than $20,000 in prizes. The theme of this year’s contest is Hidden Gems, encouraging entrants to submit a photo of locations that are less known and otherwise unspoiled. Entries are being accepted at contest.adventureonparks.ca.

Provincial Park Ambassador programs connect visitors with nature through education, activities, guidance and support to first-time campers who want to learn how to camp. Subaru Canada will also continue to provide digital media support to encourage the discovery and protection of Canada’s wilderness.

Customers who purchase a new 2024 Forester Wilderness will receive a Parks Canada Family/Group Discovery Pass, allowing them to explore more than 80 national parks, historic sites and marine conservation areas for a year.

The Leave No Trace Pledge, in partnership with Leave No Trace Canada, is the organization’s invitation to Canadians to be mindful as they adventure on in Canada’s natural playground. A tree will be planted in Canada each time a participant takes the pledge and shares their commitment on social media.

“Subaru customers and their vehicles have always enjoyed the outdoors,” Subaru Canada chairman, president and CEO Tomohiro Kubota said. “That’s what makes these partnerships and programs such a natural fit. We are excited to continue to help Canadians explore what this country has to offer.”