Solera Auto Finance (SAF) launched in March during NADA Show 2022, building momentum and bettering its own initial growth estimates.

The company recently said it is already well-positioned in the used-vehicle finance market, signing dealer agreements and funding contracts within two months of its introduction.

And before May closed, SAF announced the upward revision of its short-term targets in the face of this accelerated market adoption.

“We have a robust offering, a motivated team, and a strong network that is growing on a daily basis. Solera Auto Finance planned to launch initially in seven states and add about a dozen more in the next six months,” Solera Auto Finance chief executive officer Kenn Wardle said in a news release. “I’m proud to say we have made quick inroads with dealers and customers in a record time. SAF is already operational in 20 states within two months of its launch.

“Based on our accelerated growth and performance, we are revising our short- and long-term growth targets and now plan to be operational in all 50 states within the next one year,” Wardle continued.

SAF said that it “levels the playing field” for dealers, enabling them to provide the same seamless experience with a “captive-like” financing solution that designed to rival “even the most prominent used-car disrupters.”

Amongst SAF’s first customers is Virginia-based dealership Town Auto Brokers.

“What attracted us to Solera Auto Finance was their straightforward financing solution with an all-digital, online option and competitive financing rates," Town Auto Brokers general manager Rena Bateman said in the news release.

“We are excited to collaborate with a company that is easy to reach and impressed by the customized service provided to us at every step in the process. Based on our interaction, this is the key differentiator of why we believe Solera Auto Finance is making quick inroads in the used car finance segment,” Bateman went on to say.

SAF mentioned that can provide a new competitive financing option that fully integrates with Solera’s Dealer Management Systems (DMS), including Auto/Mate for franchise dealers and IDMS for independent dealers.

Having expanded to 20 states, SAF is already actively recruiting in others for its high-speed rollout.

In the current, highly competitive used-vehicle market, SAF said it will empower dealers to engage new customers with a fast, simplified lending solution for buyers and dealers. With its purpose-built financing solution, car buyers can receive financing decisions in seconds.

SAF also said it can fund the dealer significantly faster than the current process, which can take several days for many franchise and independent dealers. As SAF’s artificial intelligence-driven technology continues to mature, Wardle said dealer funding time is expected to shrink to mere hours.

“We are fulfilling our promise of enabling independent and franchise car dealers to provide competitive-rate auto loans to the non-prime segment of used car buyers,” Wardle said. “By the year-end, we expect to extend our offering to the full spectrum of used-car buyers.

“Besides reducing operating costs, SAF’s commercial value proposition for used car dealers is designed to positively impact the automotive industry, create a seamless journey for car buyers, accelerate the financing and funding processes and provide a superior car-buying experience,” he went on to say.

Dealers who take advantage of Solera Auto Finance will also qualify for a unique rewards program that can reduce or eliminate their Solera DMS solution fees.

Details about the program, including how to enroll, are available at or via email at