WASHINGTON, D.C. -

One of the previous Women in Auto Finance honorees highlighted in Auto Fin Journal now also holds a leading position for the American Financial Services Association (AFSA).

This week, AFSA announced the installation of Sandra Broderick, who is head of operations at Santander Consumer USA as the 2021 AFSA Vehicle Finance Division chair.

Broderick succeeds Kyle Birch, who is president of North America operations at GM Financial and served in the position since last January.

In this role, Broderick will oversee the division’s initiatives and lead the division’s more than 800 individuals through the 2022 Vehicle Finance Conference & Expo to be held in early next year.

“Sandra Broderick brings a wealth of knowledge and expertise to our association leadership,” AFSA president and chief executive officer Bill Himpler said. “Her depth of experience in the consumer finance space is great and will help our association and our industries ensure that consumers have as many options as possible when shopping for a vehicle.”

Since joining Santander in 2017, Broderick has been responsible for aligning scope, priorities and approach across U.S. operating units and key functions, including business continuity management, facilities and the business control officer (BCO) community.

Prior to joining SCUSA, Broderick served as executive vice president and operations executive at U.S. Bank where she oversaw consumer originations and servicing. She has also served as managing director and operations executive at JPMorgan Chase, senior vice president and operations executive at Bank One as well as senior operations director at GE Capital.

Broderick also was among the 2019 Women in Auto Finance honorees.

Members of AFSA’s Vehicle Finance Division include captive vehicle finance companies diversified financial services companies providing financing and leasing to all makes and models finance companies specializing in prime, near-prime and subprime auto finance and suppliers to the industry.

Through the division, member companies share best practices and work to address the needs and challenges of their consumers while staying abreast of important developments in the policy and regulatory arenas.

“It is an honor to serve AFSA as the vehicle finance chair, especially during this pivotal time in our economy,” Broderick said. “For years, AFSA has been an advocate for consumer finance and consumer choice, and I look forward to being part of the team that will continue to advance AFSA’s important work.”