SAN FRANCISCO -

Development of the California Consumer Privacy Act (CCPA) took another crucial step last week.

California attorney general Xavier Becerra released proposed regulations under the CCPA that was signed into law last June. Officials say the law provides consumers with “groundbreaking” new rights on the use of their personal information.

The law mandates that on or before July 1, the office of the attorney general circulates and adopts regulations for the CCPA.

The comment period regarding these proposed regulations has now started, according to the attorney general’s office.

“Knowledge is power, and in the internet age, knowledge is derived from data. Our personal data is what powers today’s data-driven economy and the wealth it generates. It’s time we had control over the use of our personal data. That includes keeping it private,” Becerra said in a news release.

“We take a historic step forward today to protect Californians’ inalienable right to privacy. Once again, California leads the way putting people first in the age of the internet,” Becerra continued.

The CCPA includes the following key requirements:

— Businesses must disclose data collection and sharing practices to consumers.

— Consumers have a right to request that their data be deleted.

— Consumers have a right to opt out of the sale or sharing of their personal information.

— Businesses are prohibited from selling personal information of consumers under the age of 16 without explicit consent.

The California attorney general explained the proposed regulations are intended to operationalize the CCPA and provide practical guidance to consumers and businesses subject to the law. The office added the regulations would address some of the open issues raised by the CCPA and would be subject to enforcement by the Department of Justice with remedies provided under the law.

Officials also mentioned the proposed regulations were drafted after a broad and inclusive preliminary rulemaking process, which included seven public forums held throughout the state and a public comment period during which the office received more than 300 written comments.

A copy of the California Consumer Privacy Act Proposed Regulations and other related documents can be found at www.oag.ca.gov/ccpa.

This complicated regulation also was addressed during the Automotive Intelligence Summit this past July. The CCPA’s author and other experts participated in a panel discussion that can be heard via the episode of the Auto Remarketing Podcast available below.