Bain & Co. is reinforcing its commitment to artificial intelligence.

The global consultancy recently announced an expanded partnership with OpenAI — the maker of ChatGPT and frontier AI models such as GPT 4o and the new OpenAI o1 — to accelerate AI’s transformative impact in the world’s top companies.

Bain and OpenAI have been collaborating closely since 2022, with the public announcement of a global services alliance in early 2023 bringing OpenAI’s AI capabilities and platforms to Bain clients worldwide.

Bain has also deployed OpenAI platforms, including making ChatGPT Enterprise, available to employees worldwide, with these tools being used to deliver numerous pioneering, bespoke applications of the technology, enhancing employees’ efficiency and productivity.

According to a news release, Bain and OpenAI will now further extend and deepen the scope of this already fast-growing work through their expanded partnership.

Leadership said this relationship will harness the combination of OpenAI’s innovations and Bain’s deep AI/technology implementation capabilities and strategic expertise to further enhance their ability to leverage the AI solutions to meet clients’ needs and lead them in their AI journey.

With the far-reaching expansion of its OpenAI partnership, Bain said it is investing in establishing an OpenAI Center of Excellence (CoE).

Led by a dedicated Bain team equipped with in-depth experience and expertise, as well as the latest insights into OpenAI innovations, the OpenAI CoE will provide services and technologies that help clients to realize business value and impact from OpenAI’s technologies.

Bain said it will combine its industry expertise together with OpenAI’s horizontal technology innovations to deliver business value.

Under the partnership, Bain and OpenAI will co-design and deliver the first solutions for the retail and healthcare life sciences industries, expanding to additional industries over time.

The companies noted Bain’s OpenAI CoE will be staffed with deep technical resources equipped to deliver client solutions that leverage OpenAI frontier technology, including multi-modal, real-time and reasoning applications.

“At Bain, we’ve seen the power of our partnership with OpenAI as we work together with clients and within our own business, as well,” Bain worldwide managing partner Christophe De Vusser, said in the news release. “We’ve unlocked transformative results, driving innovation and creating lasting value. With this expanded collaboration, we will further push the boundaries, leading the way in reshaping industries and delivering even greater impact.”

OpenAI COO Brad Lightcap added: “We’re building on our partnership with Bain to turn cutting-edge AI into real, impactful results for enterprises across multiple industries. We want to make sure businesses lean into the full scale of the opportunity to operate more efficiently, better serve customers, and propel a new wave of innovation.”