Capital One Auto Navigator launches first national ad campaign featuring Eugene & Sarah Levy
The award-winning TV sitcom "Schitt’s Creek" stems from the financial downfall of a husband and wife who live in a motel with their adult children.
Capital One is leveraging the family celebrity duo in the first national advertising campaign for Capital One Auto Navigator in hopes consumers have a much more pleasing result when financing a vehicle.
The spot featuring Eugene and Sarah Levy launched today, highlighting a humorous early morning exchange between father and daughter, showcasing how easy it is to buy a vehicle when you start by using Capital One Auto Navigator.
“It was an easy decision to do an ad for Capital One Auto Navigator. It’s one thing that could help make buying a car less stressful!” Eugene Levy said in a news release. “And doing this ad with my daughter Sarah made the whole Capital One experience such a joy.”
With Capital One Auto Navigator, shoppers can pre-qualify instantly and see their real rate and monthly payment on millions of vehicles — all without impacting their credit score and before visiting a dealership.
“It was fantastic being on set with my dad again,” Sarah Levy shared in the news release. “I hope everyone sees that with the right tools, buying a car doesn’t have to be complicated!”
Capital One chief brand officer Marc Mentry explained what it was like to work with the family for this campaign.
“We know people will love seeing the natural humor and charm of Eugene and Sarah on screen once again,” Mentry said. “We are so excited to bring them together for Capital One Auto Navigator’s first national ad.”
Capital One Auto Navigator is available online and via app from the Google Play Store for Android and App Store for iPhone, respectively.
“We created Capital One Auto Navigator to simplify the car buying experience for our customers and empower them to feel confident when making this major decision,” said Sanjiv Yajnik, president of financial services at Capital One. “Buying a car is one of the most important purchases a person will make, so they often talk with those they trust to help guide them.
“Eugene and Sarah brought this experience to life in such a compelling, entertaining way. We’re thrilled to have such amazing talent supporting Capital One Auto Navigator,” Yajnik went on to say.
The spot can be watched here or through the window at the top of this story.