On Friday, Digital Align, which looks to use technology to transform business processes at credit unions, appointed Kevin Murphy as its first vice president of sales and business development.

According to a news release, Murphy has worked for more than 20 years in the financial services industry, spending the last few at XCEL Federal Credit Union as its chief lending officer in northern New Jersey.

Prior to that position, Murphy devoted more than eight years to McGraw-Hill Federal Credit Union as a senior relationship manager and business development executive in the financial district of New York City.

“Digital Align is ready for accelerated growth in 2022 and I was looking for a passionate sales and business development leader who understands credit unions and believes in creating value to our customer and their members,” Digital Align chief executive officer Rajesh Patil said in the news release.

“The right solution implemented by the right team at the right time can give amazing results for credit unions and community banks. Kevin’s passion for serving financial institutions aligns with ours, and we will have fun together,” Patil continued.

The company said Murphy will be responsible for promoting Digital Align’s products and services, as well as managing, organizing and maintaining Digital Align’s sales and marketing operations and developing new business opportunities across the country.

“I feel blessed and honored to have been chosen for this role,” Murphy said. “When I met Digital Align’s CEO, Rajesh Patil, I immediately knew this was the right fit for me. His story is so inspirational and the technology so amazing.

“My goal each and every day is to make a positive impact in someone’s life,” Murphy continued. “This role will allow me to work with credit union leaders across the country on their digital transformation strategies and utilizing automation to ultimately allow their staff more time to focus on their members’ financial wellness. We will make a difference,” Murphy went on to say.