ATLANTA -

Equifax recently made two moves in an effort to make select differentiated data assets more widely available.

Equifax announced one offering through AWS Data Exchange through Amazon Web Services (AWS) and another through the Snowflake Data Marketplace.

The path through AWS can allow users to find, subscribe and use third-party data in the cloud. This relationship builds on the Equifax Cloud strategy and makes anonymized Equifax Analytic Dataset consumer and loan-level credit data, U.S. Consumer Credit Trends macro-level information, B2bConnect commercial marketing data, IXI economic data and unique property and housing data quickly and easily available to business customers for improved decision intelligence.

“Equifax understands that smarter data insights drive smarter actions,” said Joy Wilder Lybeer, United States Information Solutions (USIS) chief revenue officer and senior vice president of global Partnerships at Equifax.

“AWS Data Exchange gives our business customers secure and efficient access to our differentiated data offerings,” Wilder Lybeer continued in the first of two news releases from Equifax. “This allows them to more quickly access the insights they need to drive smarter revenue and create better customer experiences with the speed and security of the cloud.”

Equifax recapped that it invested $1.5 billion in its enterprise-wide infrastructure, which is specifically tailored to highly regulated data workloads. The Equifax Cloud is the foundation of the Equifax business and can allow seamless, secure delivery of data assets to AWS Data Exchange for customers to easily leverage within their broader AWS workloads.

“Equifax has reimagined and reengineered our tools, technology, and assets in the cloud for optimal performance and customer benefit,” said Mark Luber, chief product officer for Equifax USIS.

“Making select Equifax credit, marketing and economic datasets available through the AWS Data Exchange underscores our commitment to our customers, bringing the decision intelligence they need to optimize growth and better serve their own customers,” Luber added.

Meanwhile, in connection with the partnership with Snowflake, the relationship also is designed to make select differentiated data assets rapidly and securely available Snowflake Data Marketplace through a frictionless data sharing experience with no data transfer or integration requirements.

It’s all tailored to enable data scientists, business intelligence and analytics professionals access to live and ready-to-query data from Equifax for smarter decision making.

Like with AWS, customers now can leverage Snowflake’s Data Cloud to rapidly obtain anonymized Equifax Analytic Dataset consumer and loan-level credit data, U.S. Consumer Credit Trends macro-level information, B2bConnect commercial marketing data, IXI economic data and unique property and housing data for new decision intelligence.

“Equifax understands that to be successful and to achieve repeatable, profitable and sustainable business growth, our customers need to be able to make predictive and informed decisions quickly,” Wilder Lybeer said in the other news release.

“By bringing our unique data to Snowflake Data Marketplace, we’re meeting organizations with the insights they need through their channels of choice — making critical insights more easily available to more customers in a highly secure environment. “

Equifax participation in Snowflake Data Marketplace also is enabled by the Equifax Cloud.

“Equifax and Snowflake share the understanding that more data enables better decisions,” said Matt Glickman, vice president of customer product strategy, financial services, at Snowflake.

“Snowflake Data Marketplace is designed to deliver data at scale in the Data Cloud without compromising data privacy and security. Inclusion of Equifax datasets supports Snowflake customer demand for differentiated data across industries that drives decision intelligence,” Glickman went on to say in the news release.