The impact fraud is having on auto finance and other segments of financial services isn’t diminishing, so Equifax is reinforcing its resources to combat it.

Equifax said this week it is expanding its global footprint in digital identity and fraud prevention with a definitive agreement to acquire Midigator, a provider of post-transaction fraud mitigation solutions.

With the rise of global ecommerce sales, expected to hit $5.5 trillion in 2022, Equifax acknowledged transaction disputes and chargebacks are also surging.

Executives explained Midigator’s highly automated, data-driven chargeback prevention and chargeback dispute management solutions complement the Equifax Kount Identity Trust Global Network, which uses artificial intelligence (AI) to link trust and fraud data signals from 32 billion digital interactions, 17 billion unique devices, and five billion annual transactions across 200 countries and territories.

“We’re energized to expand our identity and fraud capabilities with the acquisition of Midigator. The new Equifax is much more than a credit bureau. Midigator expands our robust differentiated data assets and Kount acquisition in 2021 to bring global businesses the information and solutions they need to better manage fraud across the complete customer lifecycle,” Equifax chief executive officer Mark Begor said.

“With our Equifax Cloud driven data and analytics capabilities and the powerful combination of Midigator and our Kount identity and fraud solutions, Equifax is poised to capitalize on new revenue streams and relationships, broadening our digital identity footprint in a fast growing space,” Begor continued. “This is our 12th acquisition since the beginning of 2021 and we are continuing to reinvest our strong free cash flow in strategic bolt-on acquisitions to expand our capabilities and drive growth in the future.”

Equifax said the transaction is subject to customary closing conditions and is expected to close in the third quarter. The company added the acquisition is not anticipated to have a material impact on 2022 Equifax financial results.

With global omnichannel digital payments expected to grow from 2.6 billion users in 2020 to more than 4.4 billion in 2025, Equifax also pointed out that dispute and chargeback rates present growing problems for businesses around the world.

Founded in 2013, Midigator offers a technology platform designed to automate the dispute response process, but to provide the real-time data businesses need to know why chargebacks are occurring in the first place and better understand their customers.

Executives said Midigator has prevented more than 2.7 million chargebacks. The resulting granular, post-transaction data and digital signals complement the Equifax Kount dataset and augment AI-driven Kount preventative fraud products to combat the illegitimate chargebacks known as “friendly” fraud as well as criminal fraud activities.

“The acquisition of Midigator will bolster the expansion of our digital identity network for current and prospective customers while further enabling new forms of engagement in online commerce,” said Sid Singh, president of United States Information Solutions (USIS) at Equifax. “We’re seeing strong demand from clients and partners for digital identity and fraud prevention solutions that encompass the entire customer journey, specifically around the desire to mitigate and manage post-transaction issues.

“Many organizations are in markets that weren’t prone to friendly fraud before. Now they are. By combining our Kount pre-authorization and preventative protection capabilities with Midigator’s complementary intelligent post-authorization and automated chargeback technologies, we’ll be able to provide a complete solution that enhances customer experience while helping businesses to protect and recover revenue,” Singh continued.

Brad Wiskirchen is general manager of Kount and shared his perspective on how the acquisition will benefit clients.

“We believe that Midigator’s chargeback representment and dispute management solutions are a strong complement to the current Equifax digital enablement and fraud control offerings,” Wiskirchen said. “This acquisition will strongly position us for continued product innovation and provide our customers and partners with the advanced tools and insights they need to protect and recover revenue by combatting illegitimate chargebacks.”

As part of the transaction, LLR Partners, who invested in Midigator in 2018, will exit the business. Once the transaction closes, Midigator will become part of the Equifax USIS business unit.

“Midigator was founded by e-commerce merchants to solve friendly fraud challenges. Over the last decade, companies ranging from startups to established brands have used Midigator for intelligent chargeback responses, in-depth analytics, real-time account reporting and dispute processes,” said Corey Baggett, founder and CEO of Midigator.

“Our solutions are grounded in a strong foundation of data analysis and we’re excited for the new opportunities and product innovation that will come from having our offerings combined with the expansive set of Equifax data, analytics and products,” Baggett went on to say.

Raymond James served as financial advisor and Goodwin Proctor served as legal advisor to Midigator in this transaction. King & Spalding served as the legal advisor to Equifax.