Experian is celebrating the 15th anniversary of its Innovation Lab in North America, a cornerstone of the company’s long-time commitment to innovation around data and technology.

Over the past decade and a half, Experian highlighted the lab has helped drive transformative advancements that have reshaped industries, including the introduction of no- and low-code AI solutions and groundbreaking credit risk assessment models designed to enhance financial inclusion.

“Our Lab has been instrumental in propelling our journey of pursuing groundbreaking ideas and insights,” said Shanji Xiong, chief scientist of Experian Innovation Lab. “By harnessing the expertise of our Ph.D.-level data scientists and software engineers in AI and machine learning, we’ve not only achieved technological milestones but also helped create solutions that truly make a difference in people’s lives.”

The lab’s achievements include its critical role in the development of the Ascend Analytical Sandbox, a big data architecture-based commercial product.

This tool, which evolved into the Experian Ascend Platform, offers a cloud-hosted environment that can deliver insights, advanced data visualization and seamless model development.

Other notable lab advancements include the first artificial intelligence-driven solutions for marketing and fraud detection, a machine learning and optimization-based solution for identity resolution and management, and the integration of generative AI into personalized consumer products, transforming how people manage credit and make informed financial decisions.

The Experian Innovation Lab collaborates with Experian’s businesses to explore, incubate, test, and help bring products from concept through to development.

“These milestones underscore our commitment to mission-driven innovation,” said Kathleen Peters, chief innovation officer at Experian Decision Analytics. “By addressing real-world challenges faced by our customers, the lab has played a pivotal role in advancing Experian’s technological leadership and market competitiveness.”