Matt Greenblatt, vice president of Matt Blatt Dealerships, called the expansion of AutoFi’s platform “a win-win scenario for the customer and our team.”

AutoFi, provider of sales and finance technology across the automotive industry, recently expanded its platform into the showroom to solve issues the company thinks dealers have grappled with for years. Issues AutoFi sees as creating inefficiencies in the sales process including bottlenecks at the sales desk, consumer distrust and decision overload.

“We find using AutoFi creates a win-win scenario for the customer and our team. Involving the customer in the deal neutralizes the friction and our sales team is closing deals faster than ever before,” Greenblatt said in a news release from AutoFi distributed this week.

The Matt Blatt Dealerships were one of the early adopters of AutoFi’s showroom selling solution, with the sales process taking less than 30 minutes from customer check-in to contract approval (compared to approximately 90 minutes traditionally).

AutoFi said other improvements through its platform expansion include contract approval rates of nearly 80% and more than $400 of incremental back-end PVR on each deal.

AutoFi explained dealer staff can now be freed up to manage the floor more efficiently, fast-track the approval and make better finance company decisions, which translates to faster sales, higher satisfaction, and more profit.

Chris Morris is vice president of operations at Hello Automotive Group, another of those early adopters of AutoFi’s revamped platform.

“It’s all about speed and flexibility. We hire smart people that have little to no retail experience,” Morris said in the news release. “With AutoFi’s technology and training they are up and running in two weeks and selling 18-19 cars per month. The software is easy and upfront, customers love the experience, and our people are comfortable and successful selling.”

AutoFi CEO and founder Kevin Singerman explained the showroom capabilities were developed in partnership with dealers to address the disconnected legacy systems and processes weighing down their businesses.

Capabilities including deal estimation, desking, lender routing and F&I menu, are now all included in one platform in an attempt at bridging the existing sales technology gap between the in-store CRM and DMS systems.

Singerman emphasized AutoFi’s expanded platform solves everyday problems with the flexibility to enhance existing dealership processes, not force change on them.

“We were a pioneer developing the industry’s first finance-centered digital retailing solution for dealers,” Singerman said. “While digital retailing has positively impacted the car buying experience across the industry, it did not fundamentally improve how cars are sold. So, we rolled up our sleeves, and went into the stores to sell cars alongside our partners.

“With rapid product iteration across a diverse dealer base, we have brought to life a product that delivers results we never could have imagined. Our customers are able to sell smarter, not harder, finally unshackled from legacy technology,” he went on to say.

For more information, visit www.autofi.com.