IRVING, Texas -

TruDecision opened 2021 with a reinforced executive team.

The Emerging 8 honoree and fintech company providing sophisticated analytic solutions to finance companies welcomed seasoned auto-finance executive David Knightly as chief revenue officer.

TruDecision highlighted that it has experienced significant growth over the last year, including a new relationship with CIG Financial. TruDecision is looking to Knightly to take control of the company’s continued expansion.

Knightly brings more than 27 years of experience in the auto industry and has a highly successful track record with companies such as Onyx Acceptance, Capital One Auto Finance, Innovate and Exeter Finance.

“We are thrilled to have someone of David’s caliber on our team,” TruDecision chief executive officer Daniel Parry said. “The idea of a chief revenue officer involves far more than sourcing new customers. It is fundamentally about helping all of our clients successfully grow their business. As such, it is imperative to have a leader aligned directly with the success of each of our lenders.

“As a former client of TruDecision, he brings the unique experience of having deployed our tools and teaching his operations team how to use them to drive bottom-line results,” Parry continued.

In 2018, TruDecision launched its analytic platform-as-a-service where sophisticated tools are rapidly developed and deployed to meet each finance company’s unique needs. TruDecision offers solutions related to originations, credit quality, closure rate, pricing and collections optimization.

“I am excited to join the TruDecision team. I look forward to helping all of our clients achieve great success in the coming year,” Knightly said. “Having been a client of the company made me a true believer in the impact of TruDecision’s product line.”