Market Scan to fuel Shop.Click.Drive for GM
Market Scan Information Systems’ newest partnership is with one of the world’s largest automakers.
On Monday, the automotive solutions and data provider announced it will integrate with General Motors’ Shop.Click.Drive digital retailing platform. Shop.Click.Drive will be powered with Market Scan’s mScanAPI solution — a database and payment calculation technology tool.
“We are honored General Motors recognized that our data, technology and solutions can help enhance the Shop.Click.Drive shopping experience” Market Scan president and co-founder Rusty West said in a news release.
“We are excited to work with such an iconic company as General Motors,” West continued. “We commend GM for having the insight and vision to provide their dealerships and consumers with solutions that usher in a new era in automotive retail.”
Market Scan offers unique and proprietary software, data, analytics and calculation technology. Market Scan can electronically track all the data in the five critical sectors of the market — manufacturer, finance company, dealer, municipality and consumer.
Shop.Click.Drive is GM’s tool for providing a simple way to purchase or lease a Chevrolet, Buick, GMC or Cadillac vehicle online. Shop.Click.Drive can enable consumers to model payments, personalize their vehicles, request a test drive, apply for credit, get a value for their trade and other services online.
And at the end of the simple, online process, buyers can have their vehicle prepped and delivered to their home through participating dealers, where available.
“GM has been continuously improving Shop.Click.Drive to make it the best online shopping experience in the industry and the simplest possible way to purchase or lease a new or used Chevrolet, Buick, GMC or Cadillac vehicle online,” said Ed Vogt, director eCommerce for GM’s customer experience organization.
“Integrating Market Scan’s mScanAPI solution will help us deliver payment and pricing information available to our customers and give our dealers an even more powerful tool to enhance the shopping, purchasing and delivery experience,” Vogt continued.
The automaker acknowledged the ongoing coronavirus pandemic heightened the convenience and importance of Shop.Click.Drive to GM, its dealers and vehicle shoppers. GM reported that its dealers have found a nearly five-fold increase in the number of leads in 2020 from Shop.Click.Drive, and the company has consistently cited the online tool as a key to its results.
“Today’s consumers expect immediacy, transparency, consistency, selection and pricing and payment accuracy,” West said. “Similarly, dealerships are desperate for the tools and solutions to help them deliver such an experience.
“The opportunity to collaborate and work with GM and to bring real improvements for dealers and consumers is extremely exciting for us,” he went on to say.
To learn more about Market Scan, visit www.marketscan.com.