CAMARILLO, Calif. -

One of Cherokee Media Group’s first Women in Auto Finance honorees is taking on a new professional challenge.

Market Scan Information Systems announced on Monday that its new vice president of strategic partnerships is Jennifer Reid, whose resume includes time with Equifax and Mazda Capital Services.

In this new position, the company said Reid will oversee Market Scan’s API solutions’ growth strategies. Market Scan said that Reid has spent her career entirely in the automotive industry and brings multifaceted and deep experience to this role. 

In addition to having worked for and with dealerships and industry associations, Reid brings executive experience from leading, automotive companies such as JP Morgan Chase and Equifax.  Reid most recently held the position as vice president of strategy and marketing leader of automotive services at Equifax.

 “We are incredibly excited to have Jenn join the Market Scan family. Our company is going through an incredible period of growth. To maximize the opportunities this momentum affords us, the time is right to bring in an executive of Jenn’s caliber to manage this phase strategically,”, of Market Scan co-founder and president Rusty West said.

“With recent partnerships that include Automotive News, several OEMs and industry leaders in automotive, Jenn was on top of our list to lead our efforts to optimize our growth through strategic partnerships. With more than 20 years of very relevant automotive industry leadership, Jenn is uniquely qualified to make that happen,” West continued.

For the past seven years, Reid led the development of automotive growth strategies and managed large automotive partnerships at Equifax.  Prior to that, Reid helped build and manage the revenue generation for Mazda Capital Services, a private label partnership between Mazda North America and J.P Morgan Chase. 

“I could not be more proud to join Market Scan,” said Reid, who is based in Atlanta.  “We are in unprecedented times as an industry, both in navigating the pandemic and enhanced consumer expectations.  In this era of digital retailing, being able to provide consistent payments online and in dealership, tailored to the consumer and vehicle is paramount. 

“Market Scan is the undisputed leader in providing precise calculations, analytics and technologies that power consistent payment quotes across all touchpoints,” she continued. “This is evidenced by their impressive performance and growth. I am excited to drive strategic partnerships, which will result in increased profitability for partners and Market Scan.”

To learn more about Market Scan, visit www.marketscan.com.