SAN JOSE, Calif. -

Prodigy and Del Grande Dealer Group (DGDG) are collaborating to get vehicles delivered in the smoothest way possible by leveraging technology.

The San Francisco-based digital retailing company focused on streamlining the online and onsite sales experience for vehicle buyers and one of the Bay Area’s largest family owned automotive groups recently launched the No Brainer Checkout; what they say is a complete and transparent online vehicle-buying experience.

“No Brainer Checkout takes digital retailing to the next level, seamlessly combining an online and in-store car-buying process that provides potential buyers with a world-class guest experience,” they said in a news release.

No Brainer Checkout is designed to be a personal concierge to help users through their entire vehicle-buying journey. Users can tailor the buying experience to completely fit their needs. They can complete their transaction online, in-store or a combination of the two. Product specialists use an in-store tablet system to help walk guests through the process wherever they left off.

“DGDG is excited to continue to lead in the future of automotive retailing with the launch of No Brainer Checkout,” Del Grande Dealer Group president Jeremy Beaver said. “Our team and guests will now have a retail experience like they have come to expect from top non-automotive retailers in the country, like Nike, Amazon or Apple. Our customers will have the options to purchase online or complete as much of the process up front from anywhere they choose.”

The dealer group comprises 15 brands and 13 dealerships in the Bay Area; a region accustomed to cultivating technology.

“With our further technology integrations in our dealerships supported by our team of tech-savvy product specialists, the DGDG business continues to thrive while improving on our already world-class guest experience,” Beaver said. “Our team who has a high utilization of technology daily, is now empowered to provide the most transparent automotive retail transaction from A to Z with our guests.”  

DGDG’s innovative new platform was designed in partnership with Prodigy.

“We are very excited to be partnering with DGDG as their digital retailing solution. At Prodigy we strive to create an entirely new, streamlined retail experience for dealers to provide to their customers,” Prodigy co-founder and chief executive officer Michia Rohrssen said. “DGDG shares our vision for the future of automotive retail so our partnership has been a perfect fit.”