Reynolds and Reynolds is trying to help dealers find more potential vehicle buyers who might have the background they might need to secure financing needed to complete delivery.

This week, Reynolds and Reynolds announced that its XtreamService data mining tool has been enhanced with the addition of a prescreen solution from 700Credit.

With the addition, XtreamService now can calculate equity and payment estimates for consumers who did not previously buy a vehicle from the dealership but are likely to purchase based on life circumstances.

“The addition of the prescreen solution from 700Credit adds substantial depth to XtreamService,” Reynolds and Reynolds vice president of product planning Jon Strawsburg said in a news release.

“Being able to provide estimates for customers who did not necessarily buy at their store gives dealers an opening to reach people who might otherwise slip through the cracks — and who could benefit from knowing all options available to them.”

Reynolds and Reynolds pointed out the XtreamService engine continuously adapts to changing data to determine who is going to buy, what they’re going to buy and when they’re going to buy it. Working as part of FOCUS, Reynolds’ new CRM tool, the company explained the hottest leads are sent in real-time to help salespeople capture more customers and close more deals.

“Reynolds’ inclusion of our prescreen solution in XtreamService provides dealerships visibility into customers’ equity position and FICO score without posting a hard inquiry on their credit file,” added Ken Hill, managing director at 700Credit. “Expanding the number of offers that can be made to those customers who did not purchase the vehicle at their store results in net new customers for the dealership.”

XtreamService is also an approved turnkey provider under the GM IMR program.

To learn more about XtreamService, go to this website.