As the global economy shifts and consumer credit markets evolve, TransUnion acknowledged that credit decisioning requirements have become even more complex and customized.

To address the rapidly evolving needs and priorities of financial institutions, TransUnion announced on Wednesday an expansion of its go-to-market strategy for decisioning solutions by including leading decisioning platforms within its global Strategic Alliance Distribution Partner Program.

TransUnion explained this expansion was driven by extensive research of how to best meet long-term decisioning needs within the financial services industry. TransUnion said the findings uncovered a growing need for more open and flexible platforms with self-service capabilities — both of which empower business users to change custom rules, add new data sources, and update custom risk models to adapt to the market in real-time.

To deliver the best service possible, TransUnion’s data and analytics solutions now also are available via Strategic Alliance partners for credit decisioning.

“Today’s announcement will ensure financial institutions — both large and small — gain access to world-class data and analytics solutions in rapid fashion,” TransUnion vice president of global platform partnerships Aaron Smith said in a news release.

“In selecting partners for the program, we engaged in a rigorous evaluation that included 130 categories and 20 sub-categories,” Smith continued. “Based on their assessment and our customers’ current and future needs, we partnered with industry-leading decisioning platforms such as GDS Link, Provenir, and others."

The new partners expand on TransUnion’s existing Strategic Alliance Distribution Partner Program, which includes leading providers within collections, loan origination systems, data analytics, core platforms, and more. The addition of decisioning providers will meet customers’ rapidly evolving needs for increasingly complex and custom decisioning requirements across the customer lifecycle.

“As a global leader in credit risk management, we are thrilled to join TransUnion’s Strategic Alliance Distribution Partner program for decisioning,” said Paul Greenwood, chief executive officer of GDS Link. “Our customer-centric decisioning automation platform, Modellica, coupled with TransUnion’s world-class data and analytics, provides a better experience for lenders and borrowers alike.

“Together, business users can expand upon the value of their TransUnion data, while they build, test, and deploy risk strategies in real-time without the need for heavy reliance on IT resources,” Greenwood added.

In addition to the agility and flexibility made possible by decisioning partners, TransUnion pointed out that business users also can greatly expedite the delivery of much-needed roadmap items and key functionality that can immediately solve for their requirements.

“Organizations must be able to make accurate credit decisions instantly to deliver superior customer experiences, and Provenir’s AI-powered decisioning platform makes it possible by bringing together the essential components of data, AI and decisioning,” said Kathy Stares, executive vice president, North America for Provenir. “We’re enjoying great success partnering with TU to help clients respond quickly to market changes and make smarter, real-time decisions.”

Find out more about TransUnion’s Strategic Alliance Distribution Partner Program network via this website.