Upstart gains digital retail approval from ninth OEM
Upstart, which offers an auto financing marketplace fueled by artificial intelligence, announced on Wednesday that Upstart Auto Retail was selected by Mercedes-Benz as an approved digital retail provider for its franchised dealerships.
Upstart’s vehicle-buying software is now available to Mercedes-Benz dealers and their customers across the U.S., joining a collection of eight other brands using the tech provider’s solutions.
Those other eight brands include Acura, Honda, Kia, Lexus, Mitsubishi, Subaru of America, Toyota and Volkswagen.
And the newest addition seems to like the Upstart solution. Jerry Cousin is general manager of Mercedes-Benz Bowling Green in Kentucky.
“Upstart has enabled us to provide our Mercedes-Benz clients with a first-class luxury experience,” Cousin said in a news release from Upstart. “Our digital-first approach helps us build trust, increases the speed of the purchase process and increases transparency. It is truly the best of the best when it comes to online and in-store retailing.”
With Upstart’s suite of digital products for dealer websites and showrooms, executives said Mercedes-Benz dealers can deliver seamless online and in-store shopping while maintaining the luxury brand experience that customers associate with Mercedes-Benz.
“Mercedes-Benz is globally renowned for their dedication to luxury, comfort and innovation, and we’re excited to partner with them to deliver the best car-buying experience for their customers,” said Alex Rouse, vice president and general manager of Upstart Auto and Auto Retail.