Volta selects former Experian exec as chief marketing officer
One of this year’s Emerging 8 honorees hired a new chief marketing officer; an executive whose career includes time with Experian among other firms.
On Tuesday, Volta, a provider of innovative electric vehicle charging networks, announced its new chief marketing officer is Nadya Kohl, highlighting that her extensive background in marketing, data and emerging business models makes her uniquely qualified to drive Volta’s brand forward via this newly created role.
Part of the reason why the firm was highlighted earlier this year in Auto Fin Journal, Volta’s digital, place-based media allows forward-thinking brand partners to reach high-value audiences in historically unavailable “out of home” locations, while simultaneously driving a mission of sustainability forward.
The firm said Kohl will be responsible for Volta’s brand and marketing strategy, advertising, creative services, social media and corporate communications.
“Volta uses data to predict where to place charging in a way that best benefits our site and media partners. Nadya’s deep experience in the data world will be tremendously additive to our team as the electric vehicle market accelerates,” Volta founder and chief executive officer Scott Mercer said in a news release.
With over 20 years of experience in marketing, data and technology, Nadya comes to Volta with a background spent building and scaling emerging business models. Previously, she was responsible for leading marketing and business development at PlaceIQ, a provider location intelligence, creating awareness, adoption and revenue growth.
Prior to joining the PlaceIQ team, Kohl held positions overseeing marketing, corporate strategy, business development, partnerships and M&A for numerous multi-channel marketing companies, most notably Experian’s Marketing Services global business, where she was a founder of Experian’s global audience services platform.
“Scott’s vision to create a new model of electric vehicle charging is based on meeting consumers where they are in the real world. The power of Volta’s concept lies in offering new participants a role in this monumental shift: brands can support sustainability, and site owners can offer amenities that are proven to attract customers,” Kohl said.
“Having devoted my career to understanding consumer behavior through data, I can’t think of a more exciting mission. I’m thrilled to join the Volta team at this pivotal time,” she went on to say.
Based in New York, Kohn has worked extensively in the media, consumer products, retail and high-tech fields with global brands such as Mars, Walmart, Oracle, PwC and AMEX.