Westlake Technology Holdings is ramping up its efforts to connect directly with consumers to generate originations that can benefit both dealerships and the finance company.

Westlake Direct — a direct-to-consumer financing solution first launched in 2018 through LoanCenter — now has “Buy Now” digital financing in an effort to enhance and streamline the vehicle-buying experience.

The company highlighted last week that Westlake Direct’s “Buy Now” program can allow buyers to get pre-qualified, matched with inventory and complete all the necessary vehicle purchase paperwork online without having to step foot into a dealership.

The application will be examined by a Westlake Direct concierge, who will then collaborate with the dealer to conclude the sale and, depending on the demands of the customer, either schedule delivery of the vehicle or in store pick up.

Westlake said the turnaround time for this process can be as quick as one day, providing a hassle-free experience for customers, while simultaneously providing dealers with a steady stream of pre-arranged finance deals.

“At Westlake Direct, our dedication lies in reimagining the landscape of vehicle financing to suit the demands of the digital era,” Westlake Direct vice president Ralph Ontiveros said in a news release. “Our innovative platform empowers customers with greater control transparency, and convenience throughout the financing process in collaboration with our dealer partners.”

For more information, visit www.LoanCenter.com.