ALPHARETTA, Ga. -

White Clarke Group isn’t sitting idle even as it’s being acquired for the second time in five years.

As part of the latest CALMS loan origination software release, White Clarke Group has launched the CALMS Customer Direct module, developed to support finance companies in digitizing their services.

The company explained CALMS Customer Direct can simplify the end-to-end finance application journey, from initial application capture, finance calculations and credit decisioning through to document collection, verification and contract boarding.

With an enhanced user experience, White Clarke Group said in a news release that Customer Direct can empower customers to complete a finance application digitally, at their own pace, from any device.

White Clarke Group went on to mention CALMS Customer Direct’s offering includes built-in solutions for eSignature and digital verifications. The artificial intelligence chatbot feature is powered by machine learning and natural language processing, allowing it to respond to customers intelligently and guide them toward the most suitable finance options.

“The pandemic has accelerated digitization in the finance industry. Borrowers now expect lenders to provide the option of a 100% digital loan origination experience,” said Shim Mannan, executive vice president of product and business development at White Clarke Group.

“With the increased emphasis towards digitization, our customers have requested an expanded feature set for the direct space,” Mannan continued. “With the latest CALMS Customer Direct update, we’re able to offer a suite of services that allow lenders to support the full loan origination lifecycle. Lenders have the option of using the APIs to integrate their existing digital portal with the LOS.

“We also offer a configurable user experience that can be white labeled and integrated into the lender’s existing digital suite. We’re very excited to support our lending partners in offering an end-to-end, multi-channel, digital loan experience,” Mannan went on to say.