Advanced Business Computers of America (ABCoA) unveiled six enhancements for cyclCRM, the technology company’s fully integrated customer relationship management (CRM) and loan origination software (LOS) with an instant funding portal (Capsa) that initially launched nearly 10 years ago.

ABCoA highlighted the newest features in cyclCRM include enhanced email analytics and performance reports, bank connect, geolocation, and subdomains for improved branding, targeting and intelligence.

The company elaborated about those features via a news release, mentioning:

—Email analytics can track the performance of email marketing campaigns with actionable insights, such as open, click-through, bounce, and conversion rates, that automatically trigger follow-up actions. Real-time data visualization can help to identify trends, evaluate campaign effectiveness, and fine-tune strategies for maximum impact.

—One of the new performance reports, the Daily Checkout Report, offers a detailed snapshot of each employee’s productivity and KPIs. A separate performance report can track lead opportunities to improve revenue forecasting. Consistent with ABCoA’s belief, “Your data is your data,” cyclCRM is designed to offer one-click full data exports for personal consumption.

—Bank Connect is a tool that can allow finance companies to retrieve banking data to confirm bank balances, income, expenses, free cash flow, and more. Bank Connect can enable finance companies to make informed decisions based on the most accurate and recent banking information available.

—Custom scoring models with automated decisioning can improve underwriting by minimizing human touch, increasing speed, and ensuring compliant business operations. cyclCRM prioritizes data security, utilizing state-of-the-art encryption protocols and connections, to protect sensitive financial information and reduce legal risks related to consumer data.

—Geolocation can improve both marketing and collections efforts.

—Subdomains can improve branding and effectiveness with personalized URLs and email addresses.

ABCoA also shared details about a special offer for cyclCRM that includes a 12-month free trial of the CRM and LOS, with fees only for ancillary features such as text messaging or credit pulls.

After the trial, pricing starts at $99 per month and includes four users.

For more information, go to cyclCRM.com or call (800) 526-5832.