A fast-growing company has added an experienced hand to help steer the ship.

BlytzPay, an integrated fintech platform designed to modernize the way auto dealers and finance companies invoice, communicate and collect, has named Alison Andreozzi as president and chief financial officer.

In a news release, the company said Andreozzi, who brings 25 years of operational and private equity experience, is “poised to drive the business forward with her visionary leadership, financial acumen and passion for technology.”

“BlytzPay has experienced massive growth in 2024, and I have no doubt that Alison’s wealth of experience and proven track record make her the ideal choice for this new role,” CEO and founder Robyn Burkinshaw said. “Alison’s leadership will be crucial as we continue to expand our footprint, hone our strategic vision and navigate the challenges and opportunities within the fintech industry.”

Andreozzi has held CEO and CFO roles at companies in the tech, retail and health and wellness sectors, including CrossFit, Backbone PLM and Zane Benefits. She also has more than 20 years of investment experience and has served on the boards of high-growth tech and consumer companies from her roles as managing partner of Mercato Partners and venture partner of Signal Peak Ventures.

“I am thrilled to join BlytzPay at such a critical point in its growth journey,” she said. “The intersection of finance and technology is a dynamic space that has energized and inspired me for years.

“I look forward to leveraging my experience to help the company innovate and scale while enabling lenders and dealers to save money, improve margins and empower customers to pay conveniently and on time.”

Andreozzi and Burkinshaw will be featured in a Speed Session during Used Car Week, coming up Nov. 18-21 in Scottsdale, Ariz.