Brotherton returns to NIADA to moderate 20 groups
Coinciding with the National Independent Automobile Dealers Association and Buckeye Dealership Consulting announcing an integration of the NIADA 20 Groups with Buckeye’s Dealer Performance Groups, NIADA is welcoming back one of its previous moderators.
According to another announcement from NIADA, David Brotherton is back with the association, having worked with NIADA prior to June 2021.
“To me, this merger represents an opportunity to prove to everyone that we are in fact, better together,” Brotherton said. “This merger shows a renewed commitment to the buy-here, pay-here industry that dealers need to see, as well as bringing additional resources, infrastructure, and vigor and enthusiasm for the 20 group model to help all of our dealers grow and thrive, both retail and buy-here, pay-here.”
Brotherton began his professional career in small loan lending and collections before moving to mortgage lending. In 2000, joined the BHPHP industry, spending 12 years in the Byrider system before becoming a consultant and 20 Group moderator for the Leedom Group and NIADA.
“We are lucky to have David rejoin NIADA as a Senior 20 Group moderator,” said Jeremy Beck, NIADA vice president of dealer development. “David was instrumental in developing the Dealer Performance Groups program, including their composites. Adding his knowledge and experience to our program enhances what we already have with our current team of moderators.
“Our vision to grow and innovate our program takes a significant leap forward with David and Dealer Performance Groups integrating into our program. Together, we truly are better for our industry and our dealers,” Beck went on to say.