MADISON HEIGHTS, Mich. -

Fresh off expanding its dealer group footprint to 26 total locations, CARite now has partnered with DriveItAway in an effort to help consumers secure vital transportation while building equity and taking a “never-ending test drive.”

On Tuesday, CARite announced the launch of its new “Pay as You Go” subscription offering. The company explained that “Pay as You Go” allows anyone to choose, subscribe and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied toward the purchase price, building equity for a no-obligation purchase.

CARite said in a news release that for the first time, its program can allow anyone — regardless of credit or down payment — a transparent, easy way to choose a used vehicle and “try it before you buy it,” with the peace of mind of knowing the car chosen is the right one, all the while building down payment for optional purchase. 

The company described it as “the ultimate never-ending test drive that builds equity in the vehicle while you use it.”

The program is currently being launched and available at six CARite locations in Michigan, including stores in Madison Heights, Grand Ledge, Chesterfield, Kalamazoo, Monroe and Ann Arbor.

The new program is also available at CARite locations in Indianapolis; Memphis, Tenn.; Lancaster, Pa.; and Stratford, Conn.

“We studied all the new programs of car sellers in the market today, both traditional and the new ‘app driven’ disruptors, with the sole intent to come up with the best all plans had offer, with none of the drawbacks or hidden requirements,” CARite’s Mark Horvath said in the news release. “The result? CARite’s unique DriveItAway program combines the best of a vehicle rental, subscription, purchase and lease, all in one — removing all the barriers for credit or down payment challenged customers.”

DriveItAway chief executive officer John Possumato elaborated about working with the dealership group created by Credit Acceptance founder Don Foss 10 years ago.

“We are incredibly pleased and honored the customer-focused used-car industry leaders at CARite have chosen us to enable their revolutionary ‘Pay as You Go’ subscription purchase program and look forward to working with them to roll this out in every market,” Possumato said. “DriveItAway’s technology and platform is believed to be the first of its kind, allowing for a fully in-app subscription with an option to purchase, giving every customer the ability to choose any used vehicle in inventory, and drive it for as long as he or she desires, with the rental payments applied towards the established purchase price, with the option to buy or return it at any time.

“This is truly a revolutionary risk-free way to buy a used car online/in-app, putting the decision-making power back in the hands of the customer, regardless of credit score or down payment,” Possumato continued. “It should usher in a whole new era of used car buying — why would anyone commit to buying the old way again?”

For more information call DriveItAway at (203) 491-4283 or email info@driveitaway.com.