KILLEEN, Texas -

One of Byrider’s award-winning, buy-here, pay-here dealership franchisees recently set up a new retail location near one of the largest military installations in the United States.

Byrider franchise group, Enoch Enterprises, just opened a new location in Killeen, Texas. The new location was selected due to its close proximity to a large U.S. Army base — Fort Hood — and the opportunity to be part of a growing business community.

Recently, the franchise group invested more than $1.1 million in the North Killeen Revitalization Project, a local government initiative launched in 2015 to promote the development and redevelopment of North Killeen.

“We firmly believe in becoming an integral part of the communities where our dealerships are located and look for meaningful ways to give back to support the improvement of those communities,” Enoch Enterprises general manager Dale Boone said in a news release.

In celebration of its grand opening, Byrider Killeen hosted a store event for customers with food and drink provided by Advance Auto Parts this past Saturday to showcase the new building and branding.

The Killeen dealership is the franchise group’s fourth Byrider dealership and is situated at 1906 East Rancier Avenue in Killeen.  Enoch Enterprises opened its first Byrider dealership in 2002 in Longview, Texas.

“We are excited to open the doors to our new dealership in Killeen, Texas,” Byrider Killeen general manager Jerry Taylor said. “It has been a wonderful experience getting to know this hard-working community and we are proud to officially be new members. We look forward to meeting our future customers.”

The new store features 3,000 square feet and a parking lot that can display up to 40 vehicles for sale.

Additionally, the new location offers maintenance to Byrider customers at its state-of-the-art service department with three technicians, 10,000 square feet and $50,000 of new shop diagnostic equipment.

The new location will eventually create 17 full-time jobs, according to Byrider.

The company highlighted Enoch Enterprises is a five-time Byrider Franchisee of the Year winner and has received numerous President’s awards for its exceptional sales, service and financing operations.