National Lenders joins 4 state dealership associations
National Lenders General Agency is getting involved with the independent and buy-here, pay-here dealership segments in more ways that just offering its risk management services to clients.
The company announced on Tuesday that it has joined four independent dealer associations, including the organizations in Texas, Georgia, the Carolinas, Indiana, and the local chapter of TIADA in Houston, where its home office is located.
National Lenders highlighted its state memberships will improve presence and brand awareness in key markets by supporting the state associations’ robust professional networks.
National Lenders will display its products and services at the state conventions in an effort to gain increased representation for its contractual protection insurance, limited warranty, vendor single interest), and other insurance products and solutions.
Furthermore, the company explained the relationships will focus on initiatives that bring substantive solutions to independent dealers and finance companies while fostering success in the overall auto insurance space.
National Lenders will be on the road this summer beginning with the NIADA convention next week in Las Vegas, followed by the GIADA Convention in Savannah, Ga., from July 21- 23, the TIADA Convention in Austin, Texas, from July 24-26, the CIADA convention in Myrtle Beach, S.C., from August 4-7, and the IIADA Golf Event in Indianapolis on Aug. 28.
“We are excited to collaborate with each state association to foster meaningful brand awareness,” National Lenders executive vice president and chief operating officer Eric Hurst said in a news release. “The complementary capabilities of our respective organizations will lead to auto dealers and lenders gaining more options for growing their revenue and their businesses.”