Solera closed May with a notable move, becoming a National Corporate Partner of the National Independent Automobile Dealers Association.

“NIADA has been a vital advocate for independent used car dealers for several decades,” Solera senior director of inside sales Karen Chagnon said. “We are excited to step up our support of their mission and look forward to helping its members find new ways to innovate and accelerate success at their dealerships.”

Independent dealers use Solera for solutions such as:

—DealerSocket CRM: A centralized customer relationship management system that can bring sales, service, desking, communication, data mining, and digital retail together all in one platform.

—IDMS: A dealership management system for independent operators that can provide an omnichannel approach to business, leading to more educated business decisions and improved efficiency.

—AutoPoint Marketing: An AI-powered marketing solution that can optimize digital marketing campaigns to increase engagement with customers and keep dealers ahead of buying and servicing trends.

—GoldStar: A GPS solution that can enable dealers to track vehicles in real-time, maintain prompt payments, and quickly recover vehicles.

“In today’s economic climate, our members need every advantage they can get to stay competitive in the used-vehicle retail market,” said NIADA vice president of dealer development Jeremy Beck. “Solera’s comprehensive suite of solutions can help dealers with everything from marketing to dealer operations, and we are confident that our members will benefit from Solera joining us as a national corporate partner.”

Solera will be at The Wynn in Las Vegas on June 19-22 for the NIADA Accelerate 2023 Convention and Expo.

For information, visit www.solera.com.