LITTLETON, Colo. -

On Wednesday, PassTime introduced the company’s new corporate brand, logo and redesigned website. The GPS tracking solutions provider explained the rebranding effort is designed to reflect the evolution of the company as well as its direction for the future. 

The new website features a complete design update and streamlined layout, featuring new product logos and an emphasis on PassTime’s market segments. One of the key drivers in the new site is consolidation of the company’s fleet and theft recovery divisions into a comprehensive solution.

Additionally, PassTime pointed out that it has taken a more active role in many social media platforms, which are reflected on the new website. The creation of PassTime News Network, an online video channel, allows viewers an inside source to the company and its involvements. More information on the channel will be shared with its public release occurring in the following weeks.

The company noted its new website can work seamlessly with Facebook, Twitter, Instagram, LinkedIn and other social media platforms dedicated to promoting the new branding.

PassTime’s new website can be found at PasstimeGPS.com. It’s currently live and additional key components of the rebranding effort will continue to roll out of the next several weeks.

“I am tremendously proud of the redesign and am excited about the launch,” said Stan Schwarz, founder and chief executive officer at PassTime, which has been in business for nearly 25 years offers wireless GPS telematics products that are available for multiple sectors of the automotive industry including dealers, auto finance companies, auto leasing companies, insurance companies and fleet transportation providers.  .

“PassTime has experienced tremendous growth in recent years. The rebranding initiative reflects that growth, especially in new vertical markets as well as our expansion internationally,” Schwarz went on to say.