LOS ANGELES — Executives from 1-800-LoanMart, a direct financer title loan company, recently announced they've recruited one of the most famous performers from the sports entertainment world to be featured in upcoming promotions.

Professional wrestler and 12-time world heavyweight champion better known as Hulk Hogan will be featured in a variety of television and radio advertising commercials promoting 1-800-LoanMart. The company indicated Hogan will be joined by another wrestling personality, Jimmy "Mouth of the South" Hart.

Hogan, whose real name is Terry Bollea, currently is associated with Total Nonstop Action Wrestling. Hogan's mainstream popularity began in the 1980s as the all-American, working-class hero character in the World Wrestling Federation, which is now World Wrestling Entertainment.

Colby Estes, a member of management at 1-800-LoanMart, shared his enthusiasm for bringing Hogan on board to promote the consumer method of securing a loan based on the value of a vehicle, not the individual's credit standing.

"I am very excited for the partnership with Hulk Hogan and 1-800-LoanMart. Hogan is an amazing athlete and an extremely positive individual. His larger-than-life persona brings a depth of character and experience that is unrivaled," Estes explained.

"Hulk Hogan is one of the biggest names to ever come out of professional wrestling and is nothing short of a global icon," Estes continued. "After how incredibly well the filming of the commercials went, I expect the campaign to be a huge success and to run nationwide in the upcoming months."