2 Hudson Cook partners among experts for Chernek webinar series

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Hudson Cook partners Patty Covington and Eric Johnson are among the keynote speakers on the docket for a two-day online series hosted by Chernek Consulting titled, “F&I Master Series Online Forum — The Digital Age.”
Beginning on Wednesday, Covington, Johnson and more than two dozen other experts will be discussing trends and sharing best practices involving topics such as:
• Customer engagement
• Dealer talk on digital retailing
• F&I fundamentals and why the basics are important
• Turnover and how to mitigate it
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• F&I candidates and how to grow your team
• Tackling the blind spots and getting your people trained
• Data security breaches and fraud
• New finance options for independent dealers
• Credit pulls — presale and after-sale
• Bridging the gap between finance and service
• Embracing change
• Empowering others, women make great F&I candidates
Registration for the event can be completed on this website.