EFG Companies unveils F&I Profit Guarantee to bolster dealers’ bottom lines
Oftentimes, compensation doesn’t arrive unless sales objectives are met or exceeded. EFG Companies is changing that situation.
On Tuesday, EFG Companies announced the launch of F&I Profit Guarantee in which EFG compensates new clients if revenue goals are not met within a stipulated timeframe.
According to a new release, the program is built upon the company’s F&I development strategies that have been honed for 45 years, proprietary nationally award-winning client engagement algorithms and pre-qualification analysis.
The company said new EFG clients that were onboarded between 2020 and 2022 saw an average per retail unit (PRU) increase of 20% or greater, with some reaching a nearly 50% increase.
The Ron Marhofer Auto Family, a 100-year-old Ohio-based auto group and 2021 F&I Pacesetter award winner, generated a record-setting 43% PRU increase in 2022 through EFG’s F&I Profit Guarantee program.
“Within days of switching to EFG, the team delivered an accountability-based 90- and 120-day training plan for groups and individuals, along with support for higher-level achievers, and engagement models across all job functions,” Ron Marhofer Auto Family President and CEO Chris Marhofer said in the news release.
“From formal sales training to compliance assessments and even recruiting top performers, EFG partnered with our team, and we surpassed our already ambitious revenue goals,” Marhofer added.
EFG said it evaluates all potential new clients to determine their eligibility for EFG’s F&I Profit Guarantee program.
“Dealers are starting to feel the painful pinch of lack of affordability by consumers due to record high prices for vehicles, combined with rising interest rates and inflation,” EFG Companies chief revenue officer Eric Fifield said.
“The importance of F&I profit on the backend will be defining for most operators as they find themselves competing with continued inflation and Americans delaying their vehicle purchases. Dealers don’t have time for empty promises, which is why we confidently put our money where our mouth is,” Fifield went on to say.
More information about the program can be found at https://www.efgcompanies.com/efg-pru-guarantee/.