FARMINGTON HILLS, Mich. -

The eighth partnership or software integration finalized by 700Credit so far this year arrived on Tuesday.

The newest one formed by the provider of credit reports, compliance solutions and soft pull products, is an alliance with Mobauto, an engagement technology company.

Executives highlighted the new alliance integrates the 700Credit soft pull, prequalification solution seamlessly with various Mobauto products and services offering consumers a simplified way to get prequalified by mobile tap, scan, text or click while in-store, online or as they browse a dealer’s website.

In addition to compliant, text-based advertising and in-store NFC technology, Mobauto utilizes a floating website widget that follows the consumer as they navigate a site.

The company said this persistent button, and ultra-easy engagement process, can make it more likely the consumer will initiate the prequalification process.

“Mobauto’s implementation of our prequalification (soft pull) platform ensures the customer has multiple opportunities during their shopping to get prequalified for an offer from their mobile device,” 700Credit managing director Ken Hill said in a news release.

“Research shows that over 95% of consumers start their shopping process from their mobile device. Incorporating a 360-degree mobile approach to prequalification that drives increased engagement and shorter sales cycles which translates to more sales for our dealerships,” Hill continued.

Some of the other relationships 700Credit established this year have been with TradeVue last month as well as Vision Dealer Solutions and Scienaptic in June and Experian in March.

Now Mobauto is part of that collection.

“Integrating with the 700Credit soft pull platform creates a game-changing solution and simplified prequalification process for dealers and their customers,” Mobauto CEO Patrick Forte said in the news release. “Mobile phones are loaded with capabilities. Whether tap, scan, text or click, a customer’s decision to engage will almost always boil down to two key considerations: Is it needed and is it easy.”