DETROIT — Ally Financial launched a new advertising campaign
for its U.S. automotive business today as the company continues to look to grow
and diversify its dealer client base.

With the new theme, "Ally. It's more than our name, it's our
promise," the company highlighted the campaign features dealers sharing
compelling stories of business and civic accomplishments while noting how Ally
helped them achieve success.

Also, Ally stressed its expertise in the auto industry is
demonstrated through examples of how the company's leaders and employees
support dealers in selling more vehicles and improving their F&I
effectiveness.

"We believe this campaign reflects our efforts to deliver
real value that helps dealers build their brands," said Andrea Riley, chief
marketing officer for dealer financial services at Ally. "Our name is our
promise in the marketplace, and this campaign and approach is just another
example of how Ally delivers on that promise."

Riley noted the campaign will span print and digital
channels, and was developed with advertising agency Duffey Petrosky of
Farmington Hills, Mich.

"Duffey Petrosky has been part of our roster of agencies
over the past year and we are pleased with their work for our auto finance,
insurance and remarketing businesses," Riley said. "We decided to consolidate
our advertising needs and confirmed Duffey Petrosky as our agency of record for
2013."

The campaign will be a catalyst as Ally attempts to improve
upon its 2012 performance, which included rises in pre-tax income and revenue
during the fourth quarter but a softening in originations.

Ally's Q4 auto finance pre-tax income came in at $371
million, up from $337 million in the third quarter and $285 in the fourth quarter
of 2011. That level was achieved thanks to auto finance revenue rising to $776
million, up from $728 million in Q3 and $561 million a year earlier.

However, Ally fourth quarter U.S. Originations dipped a bit
to $8.9 billion, down from $9.6 billion in Q3 from $9.2 billion in the closing
quarter of 2011.

Within that overall figure was a softening in U.S. used originations,
too. Ally produced $2.1 billion in used originations during the fourth quarter,
down from $2.3 billion in Q3 and $2.3 billion in Q4 of 2011.

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