This week, APCO Holdings announced it has merged two of its brands — EasyCare and National Auto Care — into a unified F&I “force” under the EasyCare brand.

The merger follows the acquisition of National Auto Care last January.

With a combined legacy spanning more than 40 years, APCO highlighted the brands are recognized for their F&I solutions, award-winning products and their ability to drive significant results for dealerships nationwide.

“The fusion of National Auto Care and EasyCare enhances our ability to support our ever-increasing dealer portfolio, allowing us to offer a broader range of top-tier product solutions to our dealers and clients,” APCO CEO Tony Wanderon said in a news release. “Uniting as EasyCare presents a new face for some of our legacy customers, but our core commitment to providing innovative products and exceptional support to our dealers and agents remains our number one priority.

“Together, our nationwide salesforce and network of independent agents are armed with even more value they can bring to dealers,” Wanderon continued.

The company mentioned its rebranding initiative includes a refreshed visual identity, including an updated logo, vibrant color palette and refined brand messaging — all designed to underscore the brand’s goal of offering premier F&I solutions.

“The new brand mark symbolizes our commitment to help consumers keep moving forward,” APCO vice president of marketing Jennifer Haddow said in the news release. “The introduction of a third color in our brand palette represents our ongoing commitment to our dealers, agents, and customers.”

In addition to the visual updates, EasyCare introduced a revamped online presence with the relaunch of easycare.com. The website has been redesigned to provide a more engaging, accessible, and navigable experience for dealers, agents, and consumers, serving as a central platform for interaction with the brand.

The newly redesigned logo will make its debut in the national racing arena, featured on Jordan Anderson Racing car No. 31 at the Talladega NASCAR Xfinity Series AG-PRO 300 race on Saturday.

For more information about EasyCare, visit easycare.com.