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SPOKANE, Wash. — After speaking with company leadership on
Tuesday afternoon, sister publication Auto Remarketing has discovered further
details about the emergence of Auction Edge, which has acquired Auction
Pipeline as well as Auto Lookout, and apparently isn't finished making waves.

The company's management includes top names in the auction
business as well as former executives with Microsoft and Starbucks. Among the
leaders is former National Auto Auction Association president Bob McConkey, who
will be the chairman of the board at Auction Edge.

Following a story about the Auction Pipeline purchase,
McConkey told Auto Remarketing on Tuesday that Auto Lookout was also purchased,
and that Auction Edge isn't done with its acquisitions.

Discussing Auction Edge in more detail, McConkey said it is
designed to bring the independent auctions together to utilize a single
platform.

With some of the top business and auction leaders from the
Northwest on board, McConkey said Auction Edge has been a "dream" of his, as it
aims to work "on behalf of independents to compete in online auctions," calling
it an "evolution of a lot of work and a lot of hours."

Leading Auction Edge is chief executive officer David Weld,
whose background includes time at Microsoft. Auction Edge also plans to retain
Auto Lookout's Dan Diedrich and Auction Pipeline president Scott Finkle in
senior management positions.

The chief technology officer of the company will be Mark
Richardson, formerly with Starbucks.

The list of additional board members reads like a who's who
of auction leaders. Among other directors, the list includes John Brasher,
Richard Gundy, Michael Hockett, John Luce, Charlotte Pyle, Henry Stanley and
Lynn Weaver.

Auto Remarketing first learned that Auction Pipeline was
purchased by Auction Edge through a report Monday from GeekWire.

Auction Edge had filed a Notice of Exempt Offering of
Securities, GeekWire reported, totaling $10.8 million. More than $6 million has
been raised so far.

"A portion of this offering is being made in connection with
the acquisition of Auction Pipeline, Inc.," the SEC filing stated.

"A portion of the Total Amount Sold represents the shares of
Series A Preferred Stock issued in exchange for capital stock Auction Pipeline,
Inc."

The report from GeekWire indicates that Auction Edge isn't
done making moves. GeekWire cited Weld's plan to "roll up" other auction
industry companies and his intention to make Auction Edge "a decent-sized profitable
company out of the gate."