SAN RAMON, Calif. — In an effort to better reach all parts of the non-prime market, Auto Funding Services recently partnered with BlueSky Marketing Group.

The partnership means not only is AFS integrated with BlueSky's leads platform known as Real Leads, the lender now has a complement to its existing relationship with DealerTrack.

The lender believes it can help dealers secure financing for nearly any given customer.

"AFS provides auto financing for practically any situation," insisted Mike Komlo of AFS.

"We offer niche financing for dealers that want to sell more cars to the credit-challenged customer and we are a full rehash lender," Komlo continued. "AFS provides attractive terms to dealerships, offering 140 percent, no FICO requirement and $500 down."

BlueSky reiterated that its Real Leads platform is a proprietary system that utilizes a stringent filtering process meant to ensure only the highest converting leads are passed on to dealer partners.

"We're seeing dealers migrate back into the special finance market and wanted to offer them every opportunity to sell more vehicles," stated Brian Hall, president of BlueSky Marketing Group.

"Our partnership with Auto Funding Services will allow more dealers to transition back into this profitable vertical, by providing financing for people with non-prime credit histories," Hall added.