IRVINE, Calif. — Autobytel and Kelley Blue Book extended their current relationship this week by expanding KBB's subprime auto finance offerings through Autobytel's website Car.com.

The new agreement can allow Kbb.com site visitors with credit challenges and in need of local finance assistance access to connect with Car.com's network of participating dealers and lenders.

Car.com's network of subscribing dealers and online auto finance companies can help consumers obtain vehicle financing. Its network members have programs for first-time buyers, no credit and subprime customers.

"In today's economy, consumers need all the help they can get," insisted Autobytel president and chief executive officer Jeffrey Coats.

"We are proud to expand our alliance with Kelley Blue Book and support its website and consumers with this collaboration," Coats continued. "Our companies are dedicated to connecting dealers and car buyers, and this agreement enables us to do just that by facilitating the purchases of automotive consumers as they return to the automotive market."

Damon Bennett, Autobytel's director of business development and partnerships, elaborated on the points, saying, "Securing credit these days is a challenge, so the ability to offer Kbb.com car shoppers with credit challenges new alternatives makes this relationship a win-win-win.

"We are always looking to provide our site visitors with information and resources critical to the car-buying process, and this extension of our relationship with Autobytel through Car.com helps achieve that goal," Bennett concluded.