AutoPayPlus by US Equity Advantage made its fourth move so far this year connected with its workforce. On Tuesday, the automated financial concierge service provider announced the promotion of Damon Walker to national sales director.

In this position, AutoPayPlus said Walker will spearhead the company’s sales initiatives, working to drive strategic growth and expand partnerships within the automotive industry.

Walker brings to the position more than a decade of expertise in sales leadership, finance and automotive technology and previously served as agency development manager at AutoPayPlus.

Known for his ability to cultivate strong industry relationships and deliver innovative solutions, the company highlighted Walker has been instrumental in positioning AutoPayPlus as a preferred partner for dealerships across the country.

AutoPayPlus CEO Robert Steenbergh said Walker’s promotion reflects the company’s commitment to strengthening its leadership team during a period of record growth.

“Damon’s deep industry knowledge and strategic vision make him the perfect fit to lead our sales efforts,” Steenbergh said in news release. “His leadership will be key to accelerating the adoption of our fintech solutions as we continue to evolve and meet the demands of the automotive industry.”

Commenting on this promotion, Walker said, “I am excited to take on this new challenge and continue collaborating with the talented team at AutoPayPlus.

“Together, we will push the boundaries of what’s possible and deliver exceptional value to our dealer partners,” he went on to say.

Some of the company’s previous personnel moves have included bringing back a former executive as regional account manager as well as welcoming a former CARAX executive to the leadership team.