OAKLAND, Calif. — BarNone, a provider of special finance leads, recently launched a new per-lead national television advertising campaign; however, the company pointed out that it is compensated only for each applicant it drives to a dealer.

BarNone explained how its campaign will operate to push credit-challenged consumers who need assistance in obtaining financing to qualified dealers in their local market. Company officials buy the media time to run their "Sock Puppet" commercial, which is designed to drive calls to their U.S.-based center where experienced agents can take applications. 

After that initial call, each applicant will be matched with a dealer in their local area. The agent either can set an appointment for the applicant to visit the dealership or they can "warm transfer" the applicant directly the dealership during business hours.

"Launching our TV program on a cost per lead basis is a big win for auto dealers," pointed out Matt Murray, general manager of BarNone. "Historically, dealers have had to commit to a minimum monthly spend, as well as invest in their own commercials, in order to drive high-converting TV leads that have no guarantee on results.

"Our new program takes on that risk from dealers and removes the barriers to entry for dealers to benefit from TV advertising," he added.

Murray also believes this new TV roll out will enhanced BarNone's business strategy, which is aimed at boosting traffic to dealers who handle subprime customers.

"We are very excited with the launch of our new national TV campaign. Consumers generated from television advertising have a much higher propensity to buy a car over traditional Internet leads," Murray stressed.

"This increased quality ensures our dealer partners are talking to real customers who are in the market to buy rather than chasing down customers who may or may not need help," he went on to say.

To learn more about BarNone's TV campaign, dealers can visit www.BarNonesales.com or contact Murray at (408) 499-3076

To view BarNone's commercials, dealers can visit http://barnone.com/Watch_Our_Ads.aspx.