MISSION VIEJO, Calif. — BlueYield, a consumer auto finance lending exchange and provider of private-label affinity automotive financing programs, recently teamed up with a website aimed at reaching the Indian community throughout Michigan and the United States.

BlueYield officials now are aligned with miindia.com , a leading source of information, social networking, services and products to meet the needs of the Indian community.

Since 1999, BlueYield contends miindia.com has been the leading resource for people connected through a common ethnic thread. Visitors to the site now can access competitive purchase and refinance rates.

Visitors also can take advantage of BlueYield's Private Party Sales Process and personalized service, which is geared to make the process of selling a vehicle to another individual straightforward and effortless.

"We are very pleased to partner with BlueYield to offer an automotive finance solution to the members of our community," stated miinida.com chief executive officer Anand Kumar.

"We have enabled the buying and selling of cars between private individuals for years," Kumar continued. "However, we were missing a good financing mechanism. BlueYield's great rates and expert guidance process for financing and facilitating private-party sales are the best I have seen.

"We were looking for a partner with the product depth and knowledge in this specialized segment of the auto financing market. We believe that BlueYield is just that partner," Kumar went on to say.

Doug Bower, executive vice president of business development for BlueYield, declared, "Our auto financing platform is the perfect fit for miindia.com.

"Visitors to the site have come to expect a high level of service in transacting business through the miindia site," Bower explained. "Person-to-person vehicle sales can be very cumbersome. Our process allows both the buyer and seller to accomplish the transaction in a greatly simplified process.

"We provide the financing for the buyer, and the seller can feel confident in knowing that the document transfer will happen in a timely and efficient manner," Bower concluded.