WOODCLIFF LAKE, N.J. — In preparation for the 2012 London Olympic games, BMW Financial customers can now log into the company’s My BMW website to enter the running for a grand prize trip to these games, including airfare and other merchandise.

Valued at $25,000, website visitors gain an automatic entry into the “2012 BMW Financial Service Team USA Sweepstakes.”

The contest starts now and will continue through March 31.

On top of the grand prize trip for two to the 2012 London Olympic Games, additional prizes include a trip for two to attend the BMW Performance Driving School in South Carolina, and merchandise from the BMW Lifestyle Collection.

“Our customers expect a complete brand experience,” said Steve Swecker, general manager of sales operations for BMW Financial Services.

“Beginning by providing convenient, easy access to customer account needs, to our competitive spirit showcased in our Olympic involvement , we provide world-class performance standards that consistently enrich our touch points with consumers,” he added.

The company also noted that the Olympic Sweepstakes program is an extension of the BMW brand’s involvement as the Official Automotive Partner for the London 2012 Olympic and Paralympic Games.

“The outreach program encourages BMW Financial Services’ customers to explore the use of self-service efficiencies through the company’s 24/7 Web access, enabling immediate access to all account activities, including managing their account profile, making payments, obtaining payoff quotes and account summaries,” officials shared.

Further highlighting how customers can enter the sweepstakes, the company provided the following options:

—Log into BMW Financial Services My BMW account at least one time during the sweepstakes period.

—Make a qualifying online bill payment during the sweepstakes period (for a maximum of four entries).

—Sign up for paperless statements.

Lastly, those customers already enrolled in the online bill payment option and paperless statements will receive automatic entries into the Olympic sweepstakes, once they log into My BMW.

The maximum number of entries allowed during the sweepstakes is six per My BMW account. Official rules can be found here.