WOODCLIFF LAKE, N.J. — As BMW Group Financial Services
approaches its 20th anniversary of conducting business in the United States, the
captive finance arm achieved another milestone.

This week, officials highlighted BMW Group Financial
Services surpassed more than 1 million customers for the first time in the
company's history, demonstrating what they contend is an important role within
the entire BMW Group.

According to Ed Robinson, president and chief executive
officer for BMW Group Financial Services, one of the core objectives is to
always achieve the highest level of customer satisfaction which in turn will
drive increased customer retention. 

"We are now turning more than 1 million customers into fans
for BMW Group Financial Services," Robinson said. "Our success has largely been
driven by the premium level of customer service provided by our associates and
the convenience and efficiency offered to our customers through such
enhancements as eContracting."

Robinson insisted that the company has become a leader in
the use of technology to enhance the customer experience.  The use of an iPad to submit credit
applications, eContracting and Dealer Self Inspect via iPad, have been
developed to enhance the interaction with the customer rather than replace the
personal interface.

"Whether it's giving our customers more ways to protect
their vehicle, providing them with easy and convenient payment options or
helping to streamline the transition to their next BMW, it's our job to make
sure they get everything a true fan expects," Robinson said.

Continue the conversation with SubPrime Auto Finance News on LinkedIn and Twitter.