WILMINGTON, N.C. — Carolina Automotive Resource Services recently announced a new partnership that may aid dealers in acquiring their target customer without having to pay for the service up front.

The company has joined forces with www.igotmycar.com to help dealers find a specific set of car buyers at any time and also improve budgeting flexibility. How can it help with budgeting? Dealers don't have to pay for the service until a vehicle is delivered.

www.igotmycar.com specializes in advertising locally throughout the country and targets customers who fall into the categories of subprime candidates, first-time buyers and even those may not want to go dealer-to-dealer. Also, about 20 percent of the site's customers have scores of 700 or better, according to the company.

"In these troubled times, it's difficult for dealers to decide what is a good way to invest their marketing dollar," said John Fuhrman, senior trainer at Carolina Automotive Resource Services.

"Now the dealer can create a specific customer profile and receive that type of customer and pay for it after the customer is burning gas," he explained.

Carolina Automotive Resource Services Hires Agents

Four new agents have joined Carolina Automotive Resource Services.

The new agents will focus on www.dealerprofitsnow.com and will be responsible for signing up and servicing franchise and independent dealers in North and South Carolina.

Joining the company are:

—John Toney is a prior award-winning salesman with Capital Ford (Raleigh, N.C.) He was also awarded Cape Fear Marketing Executive of the Year in 2007. His specialty is sales.

—Joseph Brendza is Association of Finance and Insurance Professionals certified. He will focus on F&I, aftersales and service.

—Roger Chapman is a 20-year auto and recreational vehicle professional. His expertise is in service contracts and finance. 

—Gerry Potoka is a 12-year auto industry veteran. His specialty is in special finance and he will assist dealers in this area.

"As a general agency, our strength will be in the area of service we provide to the dealers we select to work with," Fuhrman highlighted.

"By engaging associates with real automotive expertise, our dealers will benefit from our experience in matching them with the right products and services for their situation," he concluded.