Misty Carson’s productivity and successes at Primeritus Financial Services have led to an executive promotion within the provider of repossession management, skip-tracing and remarketing services for the auto finance and insurance industries.

On Tuesday, Primeritus announced the promotion of Carson to senior vice president of strategic sales.

Primeritus highlighted Carson most recently served as vice president of sales, playing a pivotal role and being a driving force behind the company’s growth, achieving measurable results and forging strong client relationships.

The company said Carson’s ability to build trust, develop innovative solutions, and address key industry needs has set her apart as a leader in the field.

“We are thrilled to elevate Misty Carson to senior vice president of strategic sales,” Primeritus COO Justin Conners said in a news release. “Her expertise, deep industry knowledge, and commitment to excellence make her the perfect fit for this role. We are confident that she will continue to drive success and strengthen our position as an industry leader.”

As she takes on this expanded leadership role, the company Carson will continue to guide Primeritus’ strategic initiatives, further enhancing the company’s expertise in repossession management, skip-tracing, and remarketing services.

“Over the past year-and-a-half, I’ve had the incredible opportunity to engage with our clients and nurture relationships with our talented team,” Carson said. “I’m thrilled to step into this new role and excited to continue expanding our client partnerships and drive growth for Primeritus.”

The company added Carson is known for her strategic vision, passion for client success and commitment to fostering long-term relationships.

“Misty has been a true force of nature within Primeritus, driving incredible results and making a lasting impact on our business,” Primeritus CEO Jennifer Turnage said. “From securing new clients to rekindling relationships with valued former partners, she has consistently demonstrated an unmatched ability to foster trust, deliver results, and build relationships that strengthen our company.”